Davidoff Rich Aroma is a premium freeze-dried instant coffee made from 100% Arabica beans and sold under the Davidoff Cafe name. It is a full-bodied, aromatic everyday cup that dissolves in seconds: add a spoonful to hot water and you get a smooth, rounded coffee with a lively, slightly spicy character. This guide explains exactly what it is, how it tastes, where it sits in the Davidoff range, and how to make the best cup.
What Davidoff Rich Aroma coffee is
The first thing to be clear about is the format. Davidoff Rich Aroma is an instant coffee, not a ground coffee or a pulled espresso shot. The granules are freeze-dried, a process that locks in aroma by freezing brewed coffee and then drawing the water off under vacuum, so the cup rehydrates quickly without tasting flat. It is a 100% Arabica coffee, which is why the brand leans on words like balanced and aromatic rather than harsh or bitter. It is commonly sold in 100 g (about 3.5 oz) glass jars.
It belongs to the wider Davidoff Cafe line of premium jarred instants. You will sometimes see it written as "Davidoff Cafe Rich Aroma," and it is often mistyped in searches as "david off rich aroma" or "richaroma" -- it is all the same product. If you want the full background on the format itself, our instant coffee explainer covers how spray-dried and freeze-dried granules differ and why freeze-drying tends to preserve more of the original aroma.
Who makes Davidoff Rich Aroma
Davidoff is a Swiss luxury house best known for cigars, fragrances and accessories. The coffee carries that name under licence: the Davidoff Cafe instant coffees are produced by Tchibo, the long-established German coffee company, for Zino Davidoff S.A. of Switzerland. In practice that means you are buying a Davidoff-branded coffee made to specification by an experienced roaster and instant-coffee manufacturer. We mention these brands only as factual examples; this is an independent editorial guide, not an endorsement, and we sell nothing.
What Davidoff Rich Aroma tastes like
True to its name, Rich Aroma leads with fragrance and body. Davidoff describes it as a composition of an intense body and pleasant acidity, finished with a fully spicy and slightly fruity note. The brand attributes the full body to South American origins and the aromatic, spicy lift to East African Arabica -- a blend that gives a rounded, full cup with a clean, mildly acidic finish rather than the flat, papery taste cheaper instants can have.
In plain terms: it is smooth and aromatic, with real body and a lively edge. It is not a dark, scorched, espresso-style cup; the character comes from aroma and balance rather than heavy roast. Because it is 100% Arabica, it sits at the gentler end for caffeine compared with robusta-based coffees, though it is still a normal caffeinated coffee, not a decaf. If the role aroma plays in a cup interests you, our guide to coffee and aroma explains why smell does most of the work your tongue gets credit for.
Where Rich Aroma sits in the Davidoff range
Davidoff grades its instant coffees on an intensity scale from 1 (lightest) to 12 (most intense). Rich Aroma is rated 10 out of 12, which makes it one of the fuller, more characterful cups in the line -- not the mild option many people assume from the "aroma" name. The genuinely gentle member of the family is Fine Aroma, while the darkest and most roast-forward is the espresso-style Espresso 57. The table below lays out the everyday Davidoff Cafe instants from lightest to most intense.
| Davidoff Cafe coffee | Style | Intensity (1-12) | Best for |
|---|---|---|---|
| Fine Aroma | Elegant, fragrant, medium body, delicate acidity | 7 / 12 | The gentlest, most floral cup |
| Crema Intense | Smooth and rounded, full body, velvety crema | 9 / 12 | Creamy, milk-forward drinks |
| Rich Aroma | Full-bodied, aromatic, vivid and slightly spicy | 10 / 12 | An everyday aromatic black or white cup |
| Espresso 57 | Dark and chocolatey, intense roast, smooth aroma | 11 / 12 | The strongest, espresso-style cup |
So if you find Espresso 57 too dark and roasty but still want plenty of body and aroma, Rich Aroma is the cup that splits the difference. It carries more fragrance and spice than the delicate Fine Aroma, yet it is noticeably less roast-driven and chocolatey than the dark Espresso 57, even though the two sit close together on the intensity number. The difference between them is more about roast character -- aroma and acidity versus deep roast and cocoa -- than about raw strength. For the bold, chocolatey end of the spectrum, see our explainer on Davidoff Espresso 57, Rich Aroma's darker sibling.
How to prepare Davidoff Rich Aroma
Instant coffee is forgiving, but a few details make the difference between a flat cup and a fragrant one. The single most important rule is water temperature: never use water straight off a rolling boil, which scorches the granules and dulls the aroma you paid for.
- Measure. Use 1 to 2 teaspoons per cup of about 150 to 200 ml (5 to 7 oz). Start with one rounded teaspoon and add more if you want it stronger.
- Heat the water, then wait. Boil the kettle, then let it stand for around 30 seconds. You want hot, not boiling -- roughly 90 to 95 C (195 to 203 F) is the sweet spot for instant.
- Add and stir. Pour the hot water over the granules and stir for several seconds until everything dissolves fully, with no clumps clinging to the spoon.
- Finish to taste. Drink it black to enjoy the aroma, or add milk, a plant-based creamer or sugar. Its rounded body takes a splash of milk well.
For a longer drink, stir the dissolved coffee into steamed or frothed milk for an instant latte-style cup, or pour it over plenty of ice with cold milk for a fast iced coffee. To keep the jar at its best, store it sealed in a cool, dry cupboard and always use a dry spoon -- moisture is what makes instant granules clump and lose aroma over time.
Who Davidoff Rich Aroma is for
This is a coffee for people who want a premium-feeling instant that is quick to make but more characterful than a basic supermarket jar. It suits anyone who likes a full-bodied, aromatic cup without grinding beans or pulling shots, which makes it handy for the office, travel, hotel rooms or a fast morning at home. It is a natural pick if you find the dark Espresso 57 too intense but want more body and lift than Fine Aroma offers.
On cost, the Davidoff Cafe instants sit in the premium tier of the instant-coffee shelf rather than the budget end, reflecting the 100% Arabica beans and freeze-dried format. Whether that is worth it depends on how much you value aroma and a luxury label over a lower-cost everyday jar. If you are weighing it against other options across the whole category, our roundup of how to judge a good instant coffee walks through the criteria that actually matter, from bean type to drying method.
The bottom line
Davidoff Rich Aroma is a smooth, full-bodied, 100% Arabica freeze-dried instant that leads with aroma and balance. It is one of the fuller cups in the Davidoff Cafe range -- rated 10 out of 12 -- sitting between the gentle Fine Aroma and the dark Espresso 57, and distinguished from that darker sibling by its aromatic, spicy character rather than deep roast. Brew it with hot, not boiling, water and it rewards you with a fragrant, everyday cup in under a minute. If you want to explore the rest of the family or the format behind it, the linked guides above are the place to wander next.