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Tim Hortons: The Brand Behind the Coffee, the Double-Double and Timbits

By Coffee & Tea Culture Team

Tim Hortons: The Brand Behind the Coffee, the Double-Double and Timbits

Tim Hortons is the Canadian coffee-and-doughnut chain founded in 1964 by professional ice-hockey player Tim Horton, and it has become one of the most recognisable names in the coffee world. It is best known for everyday drip coffee, the "double-double" (two cream, two sugar), and bite-sized doughnut holes called Timbits. Today the brand is owned by the multinational group Restaurant Brands International and operates thousands of outlets across more than a dozen countries.

This guide walks through who founded Tim Hortons, where it comes from, who owns it now, and what it is actually famous for, so you understand the brand whether or not there is a store anywhere near you.

Who founded Tim Hortons?

The chain takes its name from Miles Gilbert "Tim" Horton, a Canadian National Hockey League defenceman. Horton spent most of his career with the Toronto Maple Leafs and won four Stanley Cups with them in the 1960s. Like many athletes of the era, he wanted a business to fall back on, and in 1964 he opened a doughnut shop in Hamilton, Ontario, with business partner Jim Charade. The first location opened on May 17, 1964, under the name Tim Horton Donuts, selling coffee for a few cents a cup alongside just two doughnut styles Horton helped create: the apple fritter and the "Dutchie."

In 1967 Horton partnered with investor Ron Joyce, who would prove central to the brand's growth. Tim Horton died in a car accident in 1974, and Joyce went on to take control of operations and expand the small doughnut shop into a national franchise. So the brand carries a hockey legend's name, but much of the actual chain-building came afterward.

The hockey connection

The link to ice hockey is not just trivia, it is part of the brand's identity. Horton was an active, well-known player when the first shop opened, and the company has leaned into Canadian hockey culture ever since through grassroots sponsorships and its long-running "Timbits" minor-hockey program. That heritage helps explain why the name stuck and why the brand feels so tied to Canadian everyday life.

What is Tim Hortons known for?

Tim Hortons built its reputation on accessible, no-fuss coffee and baked goods rather than on premium espresso theatre. A few items are practically synonymous with the brand.

  • The double-double. This is the signature order: a regular drip coffee with two creams and two sugars. It is not really a separate menu item, it is just how a huge number of customers take their coffee. The term caught on so widely that "double-double" was added to the Canadian Oxford Dictionary in 2004.
  • Timbits. Launched in 1976, Timbits are bite-sized doughnut holes sold in mixed boxes. They are an easy, shareable treat and one of the brand's most recognisable products.
  • Iced Capp. A blended, frozen coffee drink that is a warm-weather staple for many regulars, and a separate signature menu item in its own right.
  • Doughnuts and baked goods. Beyond the original fritter and Dutchie, the menu has grown to include a rotating range of doughnuts, muffins, bagels, breakfast sandwiches and snacks.

The thread running through all of it is everyday convenience. Tim Hortons positions itself as the place you grab a familiar coffee on the way to work, not a slow-sipping third-wave cafe. If you want to understand where it sits among the big global chains, it helps to compare it to the others.

"Timmies" and the language of the brand

Loyal customers affectionately call the chain "Timmies" (sometimes "Tim's"), and the casual nickname is a good sign of how embedded the brand is in daily routine for its fans. The drive-thru played a big role here. As drive-thru lanes became the chain's growth engine, customers and staff shortened "double cream, double sugar" into the quick, rhythmic "double-double," and a whole shorthand vocabulary grew up around ordering. That kind of homegrown slang is rare for a coffee brand and speaks to how much of a cultural fixture Tim Hortons became.

Who owns Tim Hortons now?

Tim Hortons is no longer an independent Canadian company. In August 2014, the American fast-food giant Burger King agreed to merge with Tim Hortons in a multi-billion-dollar deal. Shareholders approved it, and in December 2014 the two chains came together under a new parent company, Restaurant Brands International (RBI), which began trading on the stock market that month. RBI is one of the world's largest quick-service restaurant groups and also owns Burger King and Popeyes, among others.

Despite the change in ownership, the brand keeps its Canadian identity, Canadian roots and Toronto headquarters front and centre in its marketing. The day-to-day Tim Hortons experience, the coffee, the Timbits, the red-and-brown branding, stayed recognisably the same.

Where does Tim Hortons operate?

Tim Hortons is one of Canada's largest quick-service restaurant chains. It has grown well beyond its home market, with thousands of outlets worldwide spread across more than a dozen countries, though the large majority of stores are still in Canada. Expansion has reached the United States, the Middle East, parts of Asia and elsewhere, often through regional master-franchise partners.

Because store counts and which countries have outlets change over time, the safest way to know whether there is a Tim Hortons in a given place is to check the brand's own official store locator rather than relying on any third-party list.

Quick brand snapshot

DetailTim Hortons
Founded1964, Hamilton, Ontario, Canada
Named afterTim Horton, NHL hockey defenceman
Co-founder / early operatorJim Charade; later Ron Joyce
Current ownerRestaurant Brands International (since 2014)
HeadquartersToronto, Canada
Best known forDouble-double coffee, Timbits, Iced Capp, doughnuts
Nickname"Timmies"

How Tim Hortons compares to other big coffee chains

Each major coffee chain has a distinct personality. Tim Hortons leans toward affordable, fast, everyday coffee with a strong baked-goods menu and deep Canadian roots. That sets it apart from chains built around espresso culture or drive-thru customisation.

ChainOriginKnown for
Tim HortonsCanada (1964)Double-double drip coffee, Timbits, value
StarbucksSeattle, USA (1971)Espresso drinks, Frappuccino, cafe culture
Dunkin'Massachusetts, USACoffee and doughnuts, fast service
7 BrewArkansas, USADrive-thru, build-your-own customisable drinks

If you want the fuller stories of the other big names, our Starbucks brand guide covers the Seattle espresso giant, the 7 Brew brand guide covers the fast-growing US drive-thru chain, and the Dunkin' brand guide covers the other famous coffee-and-doughnut name. Together they show how differently each chain approaches the same morning cup.

Understanding the Tim Hortons menu

If you are new to the brand, the menu can look a little code-like because of the ordering shorthand. A plain coffee is the baseline; a "double-double" adds two cream and two sugar; you can scale the additions up or down ("triple-triple," "regular," and so on). The food side runs from doughnuts and Timbits to bagels, muffins and breakfast items, which is why Tim Hortons functions as a quick breakfast stop as much as a coffee shop.

Most of what Tim Hortons sells is brewed drip coffee, the same everyday brewing method used in homes worldwide. If you would like to understand that style of coffee better, our explainer on types of coffee drinks breaks down how drip coffee differs from espresso-based drinks, and the Americano explainer is useful context for how brewed and espresso coffee compare in strength and flavour.

Why the brand resonates

Tim Hortons succeeds less on coffee snobbery and more on familiarity, speed and price-friendliness, plus a genuine emotional tie to Canadian identity. The hockey-player founder, the homegrown slang, the minor-hockey sponsorships and the ubiquity of "Timmies" all add up to a brand that feels like part of daily life for its fans rather than a luxury. That is a different model from the premium-cafe approach, and it is why the chain spread so successfully at home before going global.

The bottom line

Tim Hortons is a Canadian institution that started as a single Hamilton doughnut shop named after a hockey legend and grew, under later operators and now under Restaurant Brands International, into a global coffee chain. Its identity rests on the double-double, on Timbits, and on being the easy, everyday cup rather than the fancy one. If you enjoy comparing how the big chains stack up, keep exploring the other brand stories in our coffee hub and see how Tim Hortons' value-first approach contrasts with the espresso-led and drive-thru models.

Frequently asked questions

Who founded Tim Hortons and when?
Tim Hortons was founded in 1964 in Hamilton, Ontario, by Canadian NHL hockey player Tim Horton (Miles Gilbert Horton) together with business partner Jim Charade. The first shop opened on May 17, 1964. Investor Ron Joyce partnered with Horton in 1967 and later expanded the chain into a national franchise after Horton died in 1974.
What does a double-double mean at Tim Hortons?
A double-double is a Tim Hortons drip coffee made with two creams and two sugars. It is not a separate menu item, just a way of ordering the standard coffee. The term became so widely used in Canada that it was added to the Canadian Oxford Dictionary in 2004.
Who owns Tim Hortons now?
Tim Hortons is owned by Restaurant Brands International (RBI). In 2014, Burger King and Tim Hortons merged under the new parent company RBI, which also owns Burger King and Popeyes. Tim Hortons keeps its Canadian identity and Toronto headquarters despite the change in ownership.
What are Timbits?
Timbits are bite-sized doughnut holes that Tim Hortons introduced in 1976. They come in mixed boxes of various flavours and are one of the brand's most recognisable and shareable products.
Why is Tim Hortons called Timmies?
Timmies is an affectionate nickname loyal customers use for Tim Hortons (some also say Tim's). The casual name reflects how embedded the chain is in everyday routine for its fans, especially in Canada, where it grew up around drive-thru culture and homegrown ordering slang like the double-double.

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