Davidoff Coffee Rich Aroma is a premium freeze-dried instant coffee made from 100% Arabica beans, roasted dark to a 10/12 intensity for a strong body with a spicy, slightly fruity finish. In India it usually sells in a 100g glass jar, with a price band running roughly from around 650 to 1,000 per jar depending on the seller and the offer of the day. This guide covers what it actually tastes like, who it suits, honest price ranges, and where to buy it online without overpaying.
What Davidoff Coffee Rich Aroma is
Davidoff Cafe Rich Aroma is part of the Davidoff instant coffee line, produced in Europe under licence from Zino Davidoff S.A. of Switzerland. It is a 100% Arabica freeze-dried granule coffee. Freeze-drying matters here. Instead of spray-drying a fine powder, the maker freezes brewed coffee and dries it under vacuum, which protects more of the aroma. That is why the granules look like little crystals rather than a flat powder, and why the jar smells stronger than a typical supermarket instant the moment you open it.
Rich Aroma blends South American and East African Arabica beans. The South American side brings smoothness and body. The East African side brings the brighter, slightly fruity top note. The roast is dark, sitting at 10/12 on Davidoff's own intensity scale, which is why it reads as bold rather than mild in the cup. If you are weighing up other Davidoff options, our Davidoff Fine Aroma and Crema Intense guide covers the smoother variants, and the premium Davidoff and rival brands roundup sets it against the wider field.
Davidoff Rich Aroma taste profile
The short version: full-bodied, vivid and spicy, with a pleasant acidity and a touch of dark chocolate. It is not a one-note, harshly bitter instant. The "rich aroma" name is earned mainly at the moment of brewing, when the granules dissolve and release a noticeably strong fragrance. Drinkers coming from mass-market spray-dried instants usually notice it is smoother and less sharp than they expect for the strength.
| Attribute | Davidoff Rich Aroma |
|---|---|
| Bean | 100% Arabica |
| Form | Freeze-dried granules (instant) |
| Roast / intensity | Dark, around 10/12 |
| Body | Strong, full |
| Acidity | Pleasant, moderate |
| Notes | Spicy, slight fruit, hint of dark chocolate |
| Chicory | None (not a filter blend) |
Note that this is an instant coffee, not a south-Indian filter blend. There is no chicory in it, so it will not taste like decoction kaapi. If filter coffee is what you actually want, read what south Indian filter coffee is instead and pick a chicory blend.
How to make a good cup
Because it is strong, start with one rounded teaspoon (about 2g) per 150 to 180ml cup and adjust up. Use water just off the boil, around 90 to 95C, not a furious rolling boil, so you do not scorch the aroma. Stir, then add milk or sugar to taste. Keep the lid sealed and the jar away from steam between uses, because freeze-dried granules clump if they catch moisture. For a quick cafe-style cold cup, dissolve two teaspoons in a little hot water first, then shake hard with cold milk and ice. The freeze-dried granules dissolve cleanly, which makes Rich Aroma a fair base for an iced or blended drink at home.
Davidoff Coffee Rich Aroma price in India
Davidoff is positioned as a premium imported instant, so it costs clearly more than everyday Indian instants. As a planning guide, here is the honest band you will typically see online. Treat these as ranges, not a live quote, because seller, pack and ongoing offers move the number.
| Pack | Typical India price band (INR) |
|---|---|
| Rich Aroma 100g jar | Around 650 to 1,000 |
| Rich Aroma 2 x 100g | Around 1,300 to 1,900 |
| Same-weight mainstream Indian instant (for context) | Around 150 to 350 |
In practice the 100g jar carries an MRP near 950, and the price you actually pay swings with discounts: grocery and quick-commerce listings often land in the high 600s to high 700s on offer, while marketplace sellers can sit nearer 900 to 1,000. So the Davidoff Coffee Rich Aroma price is roughly two to four times a standard supermarket instant of the same weight. Whether that is worth it depends on how much you value the aroma and the smoother, less bitter profile. If you are price-shopping the whole category first, our instant coffee buying guide and the instant coffee brands explainer show where Davidoff sits against Nescafe, Bru, Continental and others.
Where to buy Davidoff Rich Aroma in India
This is an imported product, so you will mostly find it online rather than on every local shelf. To get a genuine jar at a fair price, compare across a couple of these channels rather than buying the first listing you see.
- Large e-commerce such as Amazon India and Flipkart usually carry the 100g jar and multi-packs, with the widest seller choice.
- Quick-commerce apps such as Blinkit, Swiggy Instamart and Zepto stock it in many metro pin codes for same-day or next-hour delivery.
- Grocery platforms such as BigBasket and JioMart list it for scheduled-slot home delivery.
- Gourmet and imported-goods stores in larger cities, plus their own websites, often list the full Davidoff range.
Two honest cautions when buying. First, check the batch and best-before date, because imported instants can sit in the supply chain. Second, confirm the seller and the 100% Arabica labelling, since premium imported jars attract the occasional grey-market listing. Availability is best in metros, so if you are in Mumbai or Bengaluru you will usually find it on quick-commerce same day, while smaller towns may need a marketplace order with a day or two of shipping.
Is it the same as Davidoff Cafe Rich Aroma?
Yes. "Davidoff Cafe Rich Aroma", "Davidoff Cafe Riche Aroma" and "Davidoff Rich Aroma" all refer to the same instant coffee. "Cafe" is just part of the Davidoff Cafe sub-brand name. Listings sometimes vary the spelling, but the 100% Arabica, 10/12 intensity, freeze-dried jar is the product you are looking for.
Who Davidoff Rich Aroma suits
Rich Aroma is a good pick if you want a strong, aromatic black or milk coffee from an instant, and you do not want the sharp bitterness many cheap instants carry. It rewards people who drink it fairly black, or with just a little milk, because heavy milk and sugar bury the aroma you paid for. If you prefer a softer, rounder cup, the smoother Davidoff variants or a medium-roast instant will suit you better, and the Fine Aroma and Crema Intense comparison is the right next read.
If you want true cafe texture, espresso crema, micro-foam and a proper shot, no instant fully replaces a machine. For that, look at our espresso machines or the broader coffee makers range, and the best espresso machine in India guide to understand the jump from jar to machine.
Rich Aroma vs other instant options
| Option | Style | Best for | Rough price tier |
|---|---|---|---|
| Davidoff Rich Aroma | Dark, bold, aromatic instant | Strong black or light-milk coffee | Premium |
| Davidoff Fine Aroma | Lighter, floral instant | Milder daily cup | Premium |
| Continental Speciale | Mainstream Indian instant | Everyday value | Mid |
| Mass-market spray-dried instant | Standard powder | Cheapest daily cup | Budget |
If you are deciding between Indian mainstream instants instead, see the Continental Speciale vs Xtra guide for a value comparison in the same instant category.
The bottom line
Davidoff Coffee Rich Aroma is a genuinely aromatic, dark-roast 100% Arabica instant that earns its premium for people who like a strong, smooth cup and drink it close to black. Expect to pay roughly 650 to 1,000 for a 100g jar online, buy from a reputable seller, and check the date. It will not turn into filter coffee or espresso, but as an instant it punches above the supermarket shelf.
If you would rather serve fresh, cafe-style coffee at home, in your office or at your outlet, that is where a real machine earns its keep. Talk to our team about the right espresso, coffee or vending setup, and we will install, refill and service it for you across India.